Social Media Management for Fintech and SaaS

LENSELL Social Media Case Study

Challenge & Objective

As an innovative investment analytics brand, LENSELL wanted to boost awareness, community engagement, and website traffic across multiple social channels. The challenge was to grow audiences in a niche financial space while driving targeted traffic to educational blogs and product pages.

Strategy

LENSELL adopted a multi-channel approach leveraging LinkedIn, Instagram, Facebook, and X to:

• Highlight thought leadership and product insights for sophisticated investors.

• Repurpose pillar blog content and investment education across visual and text-based formats.

• Encourage discussion and re-shares around portfolio optimization, risk management, and market analysis.

• Use channel-specific voice, visuals, and hashtags to maximize relevance and reach.

Execution

• Posted twice weekly across all major channels, focusing on timely investment topics and actionable insights for engagement.

• Shared high-performing blog articles, such as "Top 5 Portfolio Optimisation Tools Compared" and "Backtesting Asset Allocation," to cross-promote new content and lift organic clicks.

• Monitored trending questions and search interests via Google Search Console, informing future content topics that resonated on social media.

• Engaged financial and fintech communities via LinkedIn posts, Twitter/X threads, Instagram carousels and stories, and Facebook page updates.

• Collaborated with industry voices and used visual infographics to foster debate and attract shares.

Results

• Significant growth in impressions and clicks for blog content promoted via social channels, with high-value keywords reaching up to 1607 impressions per post for core educational topics.

• Social engagement spurred more interactions and shares, leading users from channel posts to deeper site content.

• Uplift in brand visibility reflected in improved average position and CTR for posts cross-linked with blogs and website calls-to-action.

Insights & Learnings

• Regular posting and repurposing educational content across channels increased reach and audience engagement.

• Channel-specific messaging and interactive formats (polls, threads, stories) maximized investment topic resonance.

• Tracking trending queries from search and social data informed agile content planning for all platforms.