How SEO and Blogs Increase Clicks

Introduction & Challenge

Diversiview, a next-generation investment portfolio analytics platform, sought to enhance online visibility, authority, and user acquisition through organic channels. The main challenge was low organic traffic for high-value investment keywords, limiting reach to potential investors seeking portfolio optimisation solutions.

Strategy

The strategy focused on an integrated SEO and blog content plan. Core components included:

• In-depth keyword research targeting high-intent investment and portfolio optimisation terms.

• Regular publishing of educational blog content addressing investor pain points.

• Ongoing SEO optimisation of existing pages to improve ranking for competitive queries.

Implementation

Execution involved:

• Publishing targeted blog articles covering topics such as portfolio optimisation, backtesting, efficient frontier, and tool comparisons.

• Keyword implementation for terms like “portfolio optimisation tool,” “investment returns,” “efficient frontier,” and “asset allocation.”

• Continuous monitoring and refinement using Google Search Console and SEMrush to adapt content toward trending queries and improve performance.

Results

• Clicks: Increased from 452 to 536 in three months, a 19% uplift.

• Impressions: Rose from 107K to 165K (54% increase).

• Average Position: Improved from 29.4 to 23.9, signifying higher rankings for target keywords.

Challenges and Solutions

A persistent challenge was a low click-through rate (CTR: 0.3-0.4%), with impressions growing faster than clicks. To address this:

• Efforts were redirected to optimise meta tags for high-impression but low-click keywords, such as “strategic vs tactical asset allocation.”

• Produced pillar content around investment themes to develop authority and better meet user intent.

Insights

• “Diversiview” branded and related keywords maintained strong top-5 positions throughout the last 12 months, validating blog relevance and optimisation.

• High-performing posts demonstrate the importance of aligning content with user search intent and indicate further growth potential through ongoing refinement.

• Recommendations include continued production of keyword-rich blogs and leveraging social channels to drive traffic to pillar content.

This case evidences the value of sustained, data-driven content and SEO efforts in growing organic reach for fintech and SaaS startups targeting sophisticated investor audiences.